I just saw Hunger Games: Catching Fire last night. It was my favourite of all three books so, as you can imagine, I was incredibly excited to see it.
There we were, sitting there, eating popcorn and waiting for the movie to start when the most exciting thing happened.
"See the story in a way the movie doesn't show: From inside her head."
The movie ads before the movie proper were encouraging viewers to read the books after the movie..
Hot damn, I don't know who was in charge of that marketing campaign (I also don't know why this hasn't been implemented from the start of Harry Potter) but I want to see more of these guys' work!